Creating a repeatable brand portrait system

One of the things I had the most fun with at CreativeLive was developing a portrait system. We needed a consistent way to to showcase instructors, employees, and students across locations and environments. I crafted an elevated way to capture branded portraits that could be repeatable and executable by a variety of photographers. The approach relies on available light and utilizes some prompts to elicit candid and natural reactions from instructors, students, and staff. These were taken in a variety of locations with different photographers highlighting the system's strength to deliver a consistent look and feel. Photos by in-house CreativeLive photographers.

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