I'm Danielle. A multi-hyphenate brand strategist, creative director, photographer, and curator of good vibes with over two decades of work across a wide range of companies, clients, and projects.
Glad you're here. I'd love to share what I've been working on. Party hats optional but always encouraged.
Hello!
At Trusted Health, I oversaw creative and brand. We embarked on a brand refresh to evolve the brand and address fragmentation and accessibility issues. We launched the refresh with a campaign for Nurses Week, we created new interactive brand guidelines, and implemented a new digital asset management system.
The refresh involved a fresh color palette, new fonts, new iconography, curated photo direction, and updated voice and tone. In addition, we did a mini-style guide for Trusted’s B2B product, Works, to bring some much-needed clarity around the identity.
Brand Refresh
TRUSTED HEALTH
Here are some of the brands I've been fortunate to work with in a variety of capacities across brand, photography, and creative production.
Project Runway (it's back!), Chef's Table, Abstract, The Great British Bake Off, Queer Eye, Marvelous Mrs. Maisel, Top Chef, The Crown, The Circle, The Diplomat, Rings of Power, Bridgerton, omg, what am I not binging?
FAVORITE BINGE SHOWS
The next phase of Danielle Motif - I just launched a new online creative space and online shop.
Looking Forward To
Enjoying chips and salsa while looking out to the ocean
Happy Place
I'm always jamming and making new mixes. Take a listen to one of my playlists on Spotify!
Headphone Jams
Michelle & Barack Obama, Melinda Gates, Tim Gunn, Yoda, The Fab 5 from Queer Eye, Christina Tosi, Padma Laksmi, Debbie Millman
Dream MENTOR Squad
Ennismore, Hedley & Bennett, Bobbie, Athleta, Ellevest, and Warby Parker
Brand Crushes
Brand Crushes