"To be human is to create, and create we must."

I wrote that line while working on one of CreativeLive videos. It encapsulated my unbridled passion for art and creativity as well as the urgency and necessity felt by those who are compelled to delve deeper into themselves to be creative. It's a scary and beautiful act that creatives repeat endlessly in a quest to make something what we envision. The CreativeLive brand has a big piece of my heart in it. From the first moment I really got into this area of the business I took immense pride and joy in expressing the creative experience in an authentic way.

This is a sampling of the myriad of ways we highlighted our role as a champion for creators through all phases of their journey across all our channels. We started with just a logo from an agency, but we evolved it and gave it a heart and wit. We built guidelines, created new strategies, and made our own assets. What developed became a fully fledged authentic manifestation of who CreativeLive was and the community that made it. 

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