Creating a new brand for the next era of Mozilla.
In the two years I've been at Mozilla, I have been working across the entire ecosystem to help develop the new brand, onboard everyone to it, and then implement it across our products, programs, entities, and initiatives. The rebrand was done in partnership with agencies Design Studio and Jones Knowles Ritchie over the course of my tenure. Together we developed a new brand platform and brand expression that is accessible, true to Mozilla's roots, and primed for the next chapter in Mozilla's story. The best part? It's just getting started.
Mozilla rebrand
+1.2% + 3%
Increase in Brand Equity Scores in US & UK
130
Total Articles
171.29m
Impressions
90.2%
Positive Sentiment in Press Coverage
SEE THE BRAND IN ACTION
An incredible community creating open-source AI projects. What's not to love about that?
Learn more about what Mozilla stands for and how it plans to move tech forward for the betterment of humanity.
Home base for all the products, programs and initiatives across the Mozilla Corporation, Mozilla Foundation, Mozilla.AI, Thunderbird, and Mozilla Ventures
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@dmotif
Everyone has their social faves. While it’s unlikely you’ll find me dancing on TikTok, you’ll find me ignoring algorithms & looking for creative and inspiring people on the internet. My only ask? Use your powers for good on the webs. Pass. It. On.