Danielle Elliott

Creating a new brand for the next era of Mozilla. 

In the two years I've been at Mozilla, I have been working across the entire ecosystem to help develop the new brand, onboard everyone to it, and then  implement it across our products, programs, entities, and initiatives. The rebrand was done in partnership with agencies Design Studio and Jones Knowles Ritchie over the course of my tenure. Together we developed a new brand platform and brand expression that is accessible, true to Mozilla's roots, and primed for the next chapter in Mozilla's story. The best part? It's just getting started.

Mozilla rebrand

Increase in Brand Equity Scores in US & UK

Total Articles

171.29m

Impressions

90.2%

Positive Sentiment in Press Coverage

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