Open What You Want Campaign
Open What You Want is a playful celebration of curiosity and individuality, built on the idea that Firefox gives people the freedom to focus on whatever they actually love about the internet.
I stepped in mid campaign to lead creative across two markets, working in partnership with agencies across the globe. We focused on our primary audiences and met them where they were, both online and in real life, at events like ComicCon Germany, TwitchCon, and Coffee Rave pop ups.
FIREFOX
The US campaign included a hero video, display banners, and motion graphics, with an additional creative route developed specifically for A/B testing. Built in partnership with BIEN, every asset was built to be reusable and remixable across different surfaces. See their case study of the project here.
Hero Video :20
UNITED STATES CAMPAIGN
As part of the broader campaign in the US, I oversaw creative client-side for Billionaire Blast Off, a complex integrated activation spanning a multi-phase microsite, an AI avatar generator, a physical and digital card game, an AR holobox experience, a TwitchCon booth, event materials, multiple video deliverables, and an actual launch to space! The activation earned a Shorty Award, Bronze Honor in Gamification. See the full case study from our agency partners, Mondo Robot, here.
Billionaire Blast Off
US CAMPAIGN
The German market featured two hero videos as part of the campaign. I oversaw creative on the second, working in partnership with Twenty Rising, alongside accompanying display banners, motion graphics, extensive digital out-of-home placements, and a separate creative route built for A/B testing.
Hero Video :20
GERMANY CAMPAIGN
