Creative direction and brand stewardship across two chapters of Firefox
In September 2025, I stepped in as Interim Creative Director for Firefox Marketing Creative during a period of intense campaign activity. I led a small working team and oversaw creative across a high volume of multi-pronged, high-visibility initiatives, before moving into a role applying Firefox's refreshed brand across the channels people see every day. Two very different rhythms, one continuous thread of making sure Firefox shows up with intention.
FIREFOX
As Interim Creative Director, I oversaw the Open What You Want campaign across the US and Germany, working in partnership with several global agencies. As part of the campaign, I also oversaw creative for Billionaire Blast Off, a complex integrated activation spanning a multi-phase microsite, an AI avatar generator, a physical and digital card game, an AR holobox experience, a TwitchCon booth, and multiple video deliverables. The activation earned a Shorty Award, Bronze Honor in Gamification.
Open What You Want
See Campaign
Firefox recently went through a brand refresh, and I now lead the application of that new brand across the conversion, retention, and loyalty space in the funnel, highlighting new product features, validating people's choice to use Firefox, and bringing the brand through in a fun, intentional way across our owned surfaces like the What's New page, App Store presence, newsletter, and blog.
Always-on brand, always considered
